The Snake Hole is a streetwear label based in Melbourne, Victoria. Originally founded as an art studio and gallery created to support emerging artists, The Snake Hole was hosting gigs and exhibitions long before it became a clothing brand. What began as small runs of printed tees made for art shows quickly evolved into the forefront of the label, and since 2016 the brand has been independently run by creatives.

From humble beginnings operating out of the back of a shipping container and a basement studio, to now working from a warehouse alongside a small team, the brand has steadily grown while staying true to its roots.

With consciously selected fabrics and a focus on quality over quantity, all garments are ethically made and released in small limited runs rather than mass produced. Each collection places an emphasis on art-driven graphics alongside unique cut-and-sew garments.